China Time-honored Brand refers to brands with a long history, inheriting products, craftsmanship or services through generations, possessing distinctive traditional Chinese cultural characteristics and profound cultural heritage, having gained widespread social recognition and established excellent reputation.
As exceptional survivors of centuries of commercial and handicraft competition, China Time-honored Brands exhibit significant differences from modern enterprises in business management models, corporate spirit, and product offerings. These distinctive regional cultures, unique business philosophies, and intergenerationally inherited brand techniques constitute valuable national wealth accumulated throughout Chinese history. Under economic globalization, while new corporate brands proliferate, the decline of time-honored brands caused by combined internal and external factors has become increasingly common. We should emphasize exploring, supporting, and developing these historic brands to revitalize their contemporary presence.
Against this background, CnOpenData has compiled information from over 1,000 China Time-honored Brand enterprises, including fields such as enterprise name (企业名称), representative registered trademarks (代表性注册商标), province (省份), and unit address (单位地址), making this dataset available for academic research.
Time Coverage
As of June 30, 2022
Field Display
Sample Data
Relevant Literature
- Ye Zhenyu, Zhuang Zongwu, 2022: "Leading Enterprises in Industrial Chains and the Growth of Local Manufacturing Firms: Driving Force or Obstacle?", China Industrial Economics No.7.
- Cao Yue, Zhou Ruibo, Guo Tianxiao, 2023: "Does Corporate Culture of China Time-honored Brands Reduce Tax Avoidance?", Journal of Zhongnan University of Economics and Law No.1.
Data Update Frequency
Annual updates