One of the most prominent features of the internet era is the big data generated by online users, which contains information generally believed to provide added value to the financial and real sectors. Among diverse big data sources, posts expressing opinions or sharing experiences on various social media platforms—particularly in the financial industry—are frequently observed. Due to the high dependence of financial practitioners on information, posts on financial social media often exert significant influence on investors' financial decisions.

   Posting constitutes the primary method of social interaction for investors on online platforms. Investors primarily post to share their perspectives, comment on others' posts, pose questions, and respond to inquiries. Research indicates three main motivations for investors to post on social platforms. First, investors engage in effective information exchange through posts. Posting encourages broader participation in discussions and responses, enabling them to obtain valuable feedback. Second, investors may post to achieve self-actualization, as posters seek to attract followers by sharing compelling content and aspire to become opinion leaders, thereby demonstrating their investment expertise in expanding influence. Third, investors post to express and incite emotions, especially when their investment performance is suboptimal.

   The Real-Time Updates of Individual Investor Posts on Snowball for Listed Companies data, launched by CnOpenData, primarily features textual content, offering an intuitive display of post details. It encompasses multiple fields, including stock code, poster ID/nickname, release source and time(release source and time), upvote count(upvote count), repost count(repost count), and comment count(comment count).

Time Coverage

As of May 2024

Field Display

Sample Data

Data Update Frequency

Annual update