The core responsibilities of New Media Operations positions include content creation, user engagement, data analysis, and platform maintenance across major new media platforms, aimed at enhancing brand exposure, user interaction, and loyalty. This role requires content creation capabilities, data analysis skills, user-centric thinking, and digital acumen, along with familiarity with the features and algorithms of various new media platforms.
With the continuous development of the internet and social media, corporate demand for New Media Operations professionals is steadily increasing. Employment opportunities in this field are diverse, spanning multiple domains and platforms including WeChat, Weibo, Douyin, Xiaohongshu, etc. Practitioners may find relevant positions across various industries and company scales, engaging in content creation, social media management, user operations, event planning, data analysis, and other specialized directions.
The online recruitment dataset for New Media Operations positions is constructed based on job-specific keywords, aggregating data from three recruitment sources. It encompasses fields including Company Name (公司名称), Work Location (工作地址), Position Title (岗位), Number of Openings (招聘人数), Compensation (待遇), Work Experience Requirement (工作年限), Education Requirement (学历), and Posting Date (发布日期), providing robust data support for related research.
- Keywords: Video Editing (剪辑), Content Operations (内容运营), E-commerce Operations (电商运营), New Media Operations (新媒体运营), Media Placement (媒介投放), KOL Placement (KOL投放), Copywriting (文案), Editing (编辑), Content Strategy (内容策划), Online Moderation (在线审核), Business Development (商务BD), Growth Operations (增长运营), Platform Operations (平台运营), Community Operations (社群运营), Product Operations (产品运营), Marketing Operations (市场运营), Data Operations (数据运营), Channel Operations (渠道运营), User Growth (用户增长), Data Analysis (数据分析), Event Planning & Execution (活动策划与执行), Community Maintenance (社群维护), Sales Support (销售支持), Customer Relationship (客户关系), Promotion Strategy (宣传策略), Cross-border E-commerce (跨境电商), User Habits (用户习惯), Product Recommendations (好物分享), Follower Growth (粉丝增长), Promotion Setup (促销设置), Data Analysis (数据分析), Marketing Promotion (营销推广), Business Models (运营模式), MCN, KOL, KOC, User Retention (用户粘度), Promotion Optimization (推广优化), User Needs (用户需求).
Data Scale
Time Coverage
May 2014 - 2023 (Updatable as needed)
Field Display
Sample Data
新媒体运营岗位线上招聘数据-B来源
新媒体运营岗位线上招聘数据-C来源
新媒体运营岗位线上招聘数据-E来源
参考文献
- 孙鲲鹏、罗婷、肖星，2021：《人才政策、研发人员招聘与企业创新》《经济研究》第8期。
数据更新频率
年度更新