The core responsibilities of new media operations positions include content creation through major new media platforms, user interaction, data analysis, and platform maintenance, aiming to enhance brand exposure, user engagement, and loyalty. This role requires capabilities in content creation, data analysis, user-centric thinking, and digital awareness, along with familiarity with the characteristics and operational rules of various new media platforms.
With the continuous development of the internet and social media, corporate demand for new media operations has been steadily increasing. The employment landscape offers diverse opportunities across multiple domains and platforms including WeChat, Weibo, Douyin, and Xiaohongshu. Practitioners can find relevant positions in various industries and companies of different scales, engaging in work directions such as content creation, social media management, user operations, event planning, and data analysis.
The online recruitment data for new media operations positions is constructed based on job-related keywords, encompassing recruitment information from three data sources. It covers fields including Company Name (公司名称), Work Location (工作地址), Position (岗位), Number of Openings (招聘人数), Compensation (待遇), Work Experience Requirements (工作年限), Education Requirements (学历), and Posting Date (发布日期), providing robust data support for related research.
- Keywords: Video editing (剪辑), Content operations (内容运营), E-commerce operations (电商运营), New media operations (新媒体运营), Media placement (媒介投放), KOL placement (KOL投放), Copywriting (文案), Editing (编辑), Content strategy (内容策划), Online review (在线审核), Business BD (商务BD), Growth operations (增长运营), Platform operations (平台运营), Community operations (社群运营), Product operations (产品运营), Market operations (市场运营), Data operations (数据运营), Channel operations (渠道运营), User growth (用户增长), Data analysis (数据分析), Event planning & execution (活动策划与执行), Community maintenance (社群维护), Sales support (销售支持), Customer relations (客户关系), Promotion strategy (宣传策略), Cross-border e-commerce (跨境电商), User habits (用户习惯), Product recommendations (好物分享), Fan growth (粉丝增长), Promotion setup (促销设置), Marketing promotion (营销推广), Operational models (运营模式), MCN, KOL, KOC, User stickiness (用户粘度), Promotion optimization (推广优化), User demand (用户需求).
Data Scale
Time Range
May 2014 - 2023
Field Display
Sample Data
新媒体运营岗位线上招聘数据-B来源
新媒体运营岗位线上招聘数据-C来源
新媒体运营岗位线上招聘数据-E来源
参考文献
- 孙鲲鹏、罗婷、肖星，2021：《人才政策、研发人员招聘与企业创新》《经济研究》第8期。
数据更新频率
年度更新