地方数据治理与数字内容出口

Abstract

Digital content trade, characterized by its multifaceted nature encompassing culture, economy, and technology, represents a burgeoning form of international commerce. As a 'data-intensive' trade form, the development of digital content trade is closely linked to data governance. In recent years, local governments in China have actively explored data governance, mainly including: 'governance of cross-border data flows' that promotes cross-border data facilitation while safeguarding security bottom lines, 'governance of data element transactions and circulation' that stimulates the vitality of data elements, and 'governance of data openness and sharing' that promotes the application and development of public data. This paper manually compiles data governance-related policy documents issued by 67 prefecture-level cities from 2014 to 2021 and quantifies the level of local data governance using text analysis methods. Based on the data.ai database, this paper calculates the export data of digital content Apps at the enterprise level in China and examines the impact of local data governance on the digital content exports of local enterprises. The findings show that local data governance significantly promotes enterprise digital content exports, and the extent of the impact varies with enterprise size, digital content types and quality, types of data governance initiatives, and the degree of regulatory integration between China and target countries. The enhancement effect of local data governance on digital content exports is achieved through 'reducing cross-border data compliance and information acquisition costs', 'improving enterprise innovation levels', and 'promoting the agglomeration of data-intensive industries'. The conclusions of this paper provide policy implications for local governments to promote the development of China's digital content trade from the perspective of enhancing data governance levels.